Project Overview

Life happens on the floor — a truth Ziro has embraced for over 40 years. As a full-range flooring supplier, Ziro lays the foundation for thousands of living spaces. The brand needed a refresh that honoured its legacy while stepping boldly into a modern, design-driven future.

The rebrand celebrates Ziro’s depth and technical precision without losing its iconic character. The signature orange remains a thread of continuity, while the new slogan “Gute_Gründe” plays with layered meaning — nodding to solid ground and sound reasoning. A split “Z” becomes the supersign: a dynamic, structural emblem that doubles as a stage for texture, colour, and creativity.

My Role

As design lead, I transformed the strategic concept into a fully realised identity system — rolled out with clarity and intent across every brand touchpoint. I shaped the visual language, refined the product hierarchy, and guided the art direction across product ranges. Every element — from layout to language — was crafted to feel grounded, technical, and inspiring. A brand built to stand on strong foundations.