Project Overview

Piu caffè is more than a coffee brand — it’s the art of the pause. Not the rushed kind between meetings, but the one where new ideas bubble up, stories are swapped, and the world briefly exhales. Offering premium coffee, machines, and water solutions to businesses, Piu understands that breaks aren’t just for caffeine — they’re for connection, momentum, and micro-moments of magic.

This spirit of warmth and clarity earned piu a German Brand Award for outstanding presence.

My Role

While the core identity was created at feykaherr, I led the translation of the brand into a rich and consistent experience. As lead designer, I applied the visual language across packaging, stationery, fleet graphics, and digital assets. I crafted clean, approachable typography softened by rounded forms, droplets that echoed impulses, and illustrations that multiplied like ideas mid-flow. I coordinated production and ensured every detail remained true to the brand’s polished spirit. The result: a launch the client embraced with pride.