Project Overview

For over 10 years, lOllO has been a cornerstone of Freiburg’s food scene — a place where familiar dishes are reinvented with fresh, seasonal ingredients. Part café, part tavern, it’s a local favourite defined by quality and originality. The space draws on international inspiration, yet keeps things simple — letting the food, and feeling, take centre stage.

The rebrand reflects this balance: minimal, friendly, full of flavour.

My Role

As branding designer, I collaborated closely with the founder to align the brand with her interior concept — ensuring a seamless experience from plate to place. I developed a minimal yet playful identity using animated “foodie emojis”, a flexible colour system, and a tone of voice that radiates warmth. Together with photographer Britt Schilling, we created a visual style that mirrored the brand’s clean lines and vibrant flavours — ready to carry lOllO’s story from the neighbourhood out into the world.