Project Overview

Joy Blossom was created for a world that moves too fast — a digital sanctuary designed to reconnect people with nature’s healing rhythm. At a time when stress, noise, and social pressure weigh heavy, the app offers a gentle antidote: guided moments in nature to calm the mind and restore balance.

The visual identity needed to echo this ethos — quiet, harmonious, and full of breath.

My Role

As part of the Morgen Schwarzwald Design team, I developed a visual language rooted in calm. Nature motifs and soft colour gradients shaped the foundation, while contemporary typography gave the brand clarity without shouting. Every design choice — from colour as a navigation tool to the app’s gentle interface — was made to create space, not clutter. A brand that doesn’t demand attention, but invites you to exhale.