Project Overview

The Goatmilk Range by Crabtree & Evelyn is a celebration of gentleness — body care products enriched with nourishing goat’s milk and delicately scented with lavender and geranium. It’s a line designed to comfort and restore, both in skin and spirit.

The design is a quiet echo of this intention: minimal, soothing, softly elegant.

My Role

I shaped the visual tone of the range through refined, restrained packaging — allowing white space and texture to speak for the product’s calming nature. I also conceptualised a photoshoot to embody the purity and artisanal quality of the line — capturing the soft, serene spirit at its heart.