Project overview

Crabtree & Evelyn has always been driven by exploration — crafting thoughtful, sensory-led formulations that blend heritage with high quality. The Gardeners Range is a tribute to hardworking hands — a skincare collection created to soothe and protect those who live close to the earth.

Rooted in rustic elegance, the range pairs clean, functional packaging with hand-drawn illustrations. Every detail reflects care — for the hands it’s made for, and the stories they tell.

My Role

I translated the product’s purpose into a tactile, elegant visual identity. The packaging balances the refined with the practical, while bespoke hand-drawn illustrations reflect the labour and beauty of the gardener’s world. I also directed a photoshoot that captured the artisanal, honest character of the range — grounding the brand in something both timeless and tender.