Project Overview

Ever tried hitting restart? feykaherr did — together with Baden IT. The result was more than an update; it was a reinvention. A new brand identity and visual language that redefines Baden IT while staying deeply rooted in its origins.
Baden IT is where heritage meets high-tech — tradition and innovation woven together. Heimat, in this context, is more than a place; it’s a feeling. We translated that essence into design: landscapes from the region layered with a super-symbol formed of pixels — a bridge from the physical world to the digital one. Deep fir-green backgrounds speak of belonging, while flickering lights inspired by server racks suggest energy, speed, and progress.

The new identity positions Baden IT as a trusted guide into the digital future — with security, with clarity, and above all, with passion.

My Role

I brought the brand to life in motion — creating a bold animation that carried the new identity beyond static screens. Every transition was designed to echo the brand’s dual essence: rooted yet dynamic, grounded yet future-facing. The animation became more than a showcase — it was a narrative, a visual rhythm that stitched together heritage and high-tech with precision and clarity.